# About Vassal Marketing

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> An owner-controlled process for websites and measurable local business growth.

Canonical: https://vassalmarketing.com/about/

Based in Plainfield, Illinois, Vassal Marketing serves independent businesses throughout the Chicagoland area. The work is designed to make small-business marketing more concrete: clear ownership, clear scope, verified claims, and useful measurement.

## Principles

- Own what matters: clients retain control of domains, profiles, advertising accounts, analytics, and approved assets.
- Tell the truth: no invented proof, unsupported promises, or guaranteed rankings, leads, and revenue.
- Connect the system: website, search, reputation, content, and advertising should support the same customer journey.

## Process

### 1. Discover

Understand the profitable work, ideal customer, local market, capacity, and current customer journey.

### 2. Build

Create or improve the website, profiles, tracking, and content foundation.

### 3. Grow

Publish, optimize, request reviews, and add paid acquisition only when the economics support it.

### 4. Measure

Review customer actions and lead quality, then decide what deserves the next month of work.