# Vassal Marketing

> Websites and local growth for independent businesses.

Vassal Marketing provides website launches and stewardship, local SEO, content and reputation support, lead capture and follow-up, and paid-search management through separate projects and transparent monthly plans. Client accounts remain client-owned, claims require verification, advertising spend is separate where stated, and results are not guaranteed.

## Primary pages

- [Home](https://vassalmarketing.com/index.md)
- [Services overview](https://vassalmarketing.com/services.md)
- [Plans and pricing](https://vassalmarketing.com/plans.md)
- [About and process](https://vassalmarketing.com/about.md)
- [Contact](https://vassalmarketing.com/contact.md)
- [Small-business marketing information](https://vassalmarketing.com/information.md)
- [Website stewardship](https://vassalmarketing.com/information/website-stewardship.md)
- [Reviews and reputation](https://vassalmarketing.com/information/reviews-reputation.md)
- [Google Ads and paid search](https://vassalmarketing.com/information/paid-search.md)
- [Measurement and analytics](https://vassalmarketing.com/information/measurement-analytics.md)
- [Answer engine optimization (AEO)](https://vassalmarketing.com/information/answer-engine-optimization.md)
- [Google Business Profile management](https://vassalmarketing.com/information/google-business-profile.md)
- [SEO for local businesses](https://vassalmarketing.com/information/seo.md)

## Services

- [Website Launches](https://vassalmarketing.com/services/website-launches.md): Conversion-ready 5–8 page website launches for independent local service businesses, starting at $3,000.
- [Website Stewardship](https://vassalmarketing.com/services/website-stewardship.md): Managed website care, updates, monitoring, and conversion checks for independent local businesses.
- [Local SEO](https://vassalmarketing.com/services/local-seo.md): Local SEO services connecting website content, Google Business Profile activity, reviews, and measurable customer actions.
- [Content and Reputation](https://vassalmarketing.com/services/content-reputation.md): Owner-approved service content, case studies, FAQs, review workflows, and reputation support for local businesses.
- [Lead Capture and Follow-Up](https://vassalmarketing.com/services/lead-capture-follow-up.md): Lead response workflows connecting calls, forms, notifications, acknowledgments, booking tools, and source attribution.
- [Paid Search](https://vassalmarketing.com/services/paid-search.md): Focused Google Ads management, landing-page improvement, conversion tracking, and qualified-lead reporting for local businesses.

## Website stewardship guides

- [Domain, Hosting, and Website Account Ownership](https://vassalmarketing.com/information/website-stewardship/domain-hosting-account-ownership.md): Find who controls your domain, DNS, hosting, and website accounts, with an example account list and practical recovery checks.
- [Ongoing Website Maintenance for Small Businesses](https://vassalmarketing.com/information/website-stewardship/ongoing-website-maintenance.md): Understand what website maintenance should cover, with a sample review calendar, a useful change report, and questions for your provider.
- [Website Backups and Restoration for Small Businesses](https://vassalmarketing.com/information/website-stewardship/website-backups-and-restoration.md): Find out what your website backups include, how much recent work a restore could lose, and what a useful recovery drill should demonstrate.
- [Small-Business Website Security and Risk Reduction](https://vassalmarketing.com/information/website-stewardship/small-business-website-security.md): Protect website accounts and customer information, understand provider responsibilities, and prepare a practical response to suspicious activity.
- [Website Hosting Evaluation for Small Businesses](https://vassalmarketing.com/information/website-stewardship/website-hosting-evaluation.md): Explore website hosting companies and service types, with official sources and guidance on support, responsibilities, costs, and portability.
- [Keeping Website Facts Accurate for Local Businesses](https://vassalmarketing.com/information/website-stewardship/keeping-website-facts-accurate.md): Keep public business details current with an approval process, a simple fact sheet, and a worked holiday-hours example.
- [Small-Business Website Accessibility and Ongoing Care](https://vassalmarketing.com/information/website-stewardship/small-business-website-accessibility.md): Identify barriers in website navigation, content, and forms, with owner checks and a clear role for professional accessibility evaluation.
- [Website Performance Stewardship for Small Businesses](https://vassalmarketing.com/information/website-stewardship/website-performance-stewardship.md): Understand website speed reports, choose useful repairs, and prevent slowdowns with practical tests and agreed performance budgets.
- [Website Repair vs. Redesign: A Small-Business Decision Guide](https://vassalmarketing.com/information/website-stewardship/website-repair-vs-redesign.md): Compare focused repairs, a staged rebuild, and a full redesign through three practical examples and questions to ask before approving work.
- [Safe Website Provider Handoffs for Domains and Platforms](https://vassalmarketing.com/information/website-stewardship/safe-website-provider-handoffs.md): Plan a website provider handoff with clear deliverables, tests of the new setup, a switchover sequence, and deliberate account closeout.
- [Forms, Calls, and Booking Paths for Small-Business Websites](https://vassalmarketing.com/information/website-stewardship/forms-calls-and-booking-paths.md): Test forms, phone links, and booking links all the way to a staff reply, with a worked inquiry example.
- [Website Provider Exit Planning for Small Businesses](https://vassalmarketing.com/information/website-stewardship/website-provider-exit-planning.md): Prepare account access, exports, contract dates, and continuity options before ending or renewing a website service.
- [Business Email Authentication: SPF, DKIM, and DMARC](https://vassalmarketing.com/information/website-stewardship/business-email-authentication.md): Set up SPF, DKIM, and DMARC so form alerts, quotes, and review requests sent from your domain reach inboxes instead of spam.
- [Domain and SSL Certificate Renewals for Small Businesses](https://vassalmarketing.com/information/website-stewardship/domain-and-ssl-renewals.md): Keep your domain and security certificate from expiring, with auto-renew, registrar lock, grace periods, and shorter certificate lifetimes explained.
- [Website Privacy Policies and Cookie Consent for Small Businesses](https://vassalmarketing.com/information/website-stewardship/website-privacy-and-cookie-consent.md): Write a privacy policy that matches what your website actually collects, and understand when a cookie consent banner is needed.

## Reviews and reputation guides

- [Responsible Review Requests for Local Businesses](https://vassalmarketing.com/information/reviews-reputation/responsible-review-requests.md): How to ask every customer for an honest review by text or email, with sample wording, texting consent basics, and the rules that differ by review site.
- [Responding to Customer Reviews Without Exposing Private Information](https://vassalmarketing.com/information/reviews-reputation/responding-to-customer-reviews.md): How to reply to good and bad reviews in public, with sample replies, privacy rules, and advice on AI-drafted replies.
- [Handling Negative and Suspected False Reviews](https://vassalmarketing.com/information/reviews-reputation/negative-and-false-reviews.md): How to tell ordinary criticism from reviews that break the rules, report them to Google or Yelp, handle review extortion, and avoid penalties.
- [Review Privacy and Customer Data for Local Businesses](https://vassalmarketing.com/information/reviews-reputation/review-privacy-and-customer-data.md): Share only the customer details your review tools need, keep them out of public replies, and know what to do if something goes wrong.
- [Review Site Rules Compared: Google, Yelp, Facebook, and More](https://vassalmarketing.com/information/reviews-reputation/review-platform-policy-operations.md): A plain comparison of what Google, Yelp, Tripadvisor, BBB, Nextdoor, Houzz, and other review sites allow when you ask for reviews.
- [Customer Proof and Case Studies for Local Businesses](https://vassalmarketing.com/information/reviews-reputation/customer-proof-and-case-studies.md): Use customer quotes, photos, and project stories on your website with written permission, accurate claims, and a way to take them down.
- [Reputation Monitoring and Escalation for Local Businesses](https://vassalmarketing.com/information/reviews-reputation/reputation-monitoring-and-escalation.md): Check every review site on a schedule, decide who handles what, and know which reviews go straight to the owner.
- [The FTC Rule on Fake Reviews and Testimonials, Explained](https://vassalmarketing.com/information/reviews-reputation/ftc-review-rule-explained.md): A plain summary of the FTC's Consumer Reviews and Testimonials Rule: fake reviews, paid reviews, staff reviews, and hiding negative reviews.

## Google Ads and paid-search guides

- [Google Ads Readiness for Local Businesses](https://vassalmarketing.com/information/paid-search/google-ads-readiness.md): Check whether your business is ready for Google Ads: profitable work to promote, a matching landing page, tested calls and forms, someone to follow up, account ownership, a budget, and stop rules.
- [Owning Your Google Ads Account](https://vassalmarketing.com/information/paid-search/client-owned-google-ads-accounts.md): Keep your business in control of Google Ads admin access, billing, account history, agency access, security, and the ability to change providers.
- [Google Ads Spend vs. Management Fees](https://vassalmarketing.com/information/paid-search/google-ads-spend-vs-management-fees.md): Separate the money paid to Google from management fees, setup, landing pages, call tracking, software, and taxes, with clear approval and a monthly check.
- [Google Ads Campaign Structure for Local Businesses](https://vassalmarketing.com/information/paid-search/google-ads-campaign-structure.md): Organize campaigns, ad groups, ads, landing pages, budgets, locations, and conversion goals around real business decisions without adding needless complexity.
- [Keywords, Search Terms, Match Types, and Negative Keywords](https://vassalmarketing.com/information/paid-search/keywords-search-terms-and-negative-keywords.md): Understand the difference between your keywords and what people actually searched, choose match types on purpose, review search terms, and add negative keywords without blocking good customers.
- [Paid Search Landing Pages for Local Businesses](https://vassalmarketing.com/information/paid-search/paid-search-landing-pages.md): Build landing pages that match the search and the ad, state only verified facts, work on phones, make the next step clear, and deliver calls and forms to your business.
- [Google Ads Conversion Tracking for Local Businesses](https://vassalmarketing.com/information/paid-search/google-ads-conversion-tracking.md): Set up Google Ads conversions for calls, forms, and bookings: choose primary actions, use call and enhanced conversions, pick an attribution model, and handle consent.
- [Paid Search Lead Quality](https://vassalmarketing.com/information/paid-search/paid-search-lead-quality.md): Label every paid-search inquiry the same way, separate good leads from spam and wrong-fit requests, and send qualified outcomes back to Google Ads with offline imports or enhanced conversions for leads.
- [Paid Search Lead Follow-Up for Local Businesses](https://vassalmarketing.com/information/paid-search/paid-search-lead-follow-up.md): Give every paid-search inquiry an owner, a backup, and a record of contact attempts; respect contact and call-recording rules; and review what happened each month.
- [Google Ads Waste Prevention for Local Businesses](https://vassalmarketing.com/information/paid-search/google-ads-waste-prevention.md): Prevent avoidable Google Ads waste with spending limits you understand, honest locations and services, search-term reviews, working landing pages, automation checks, and a change history review.
- [Paid Search Acquisition Economics for Local Businesses](https://vassalmarketing.com/information/paid-search/paid-search-acquisition-economics.md): Work out what a booked job really costs from Google Ads, using plain definitions of CPA, ROAS, and contribution margin and a worked example.
- [Paid Search Qualified Reporting for Local Businesses](https://vassalmarketing.com/information/paid-search/paid-search-qualified-reporting.md): Add the Google Ads pieces to a monthly report: conversion actions by name, spend matched to billing, qualified leads and booked jobs, late conversions, and a decision.
- [Google Local Services Ads for Local Businesses](https://vassalmarketing.com/information/paid-search/local-services-ads.md): How Google Local Services Ads work: the Google Verified badge, pay-per-lead pricing, screening and licensing checks, lead credits, where they appear, and how they differ from Search campaigns.
- [Performance Max, AI Max, and Smart Campaigns](https://vassalmarketing.com/information/paid-search/performance-max-and-ai-max.md): What Google's automated campaign types decide for you, what you can still see and control, how they overlap with brand searches, and when a small business should or shouldn't use them.
- [The First 90 Days of Google Ads](https://vassalmarketing.com/information/paid-search/first-90-days-of-google-ads.md): A step-by-step first Google Ads test for a local business: readiness, tracking test, small launch, search-terms reviews, a hypothetical starting budget, stop conditions, and a first decision.

## Measurement and analytics guides

- [Meaningful Customer Actions for Local-Business Measurement](https://vassalmarketing.com/information/measurement-analytics/meaningful-customer-actions.md): Decide what calls, forms, booking requests, directions, qualified leads, and completed jobs mean for your business before you set up GA4 events or key events.
- [GA4 Setup and Data Quality for Small Businesses](https://vassalmarketing.com/information/measurement-analytics/ga4-setup-and-data-quality.md): Set up Google Analytics 4 under your business's control: one tested installation, the right data-retention and consent settings, linked Search Console and Google Ads, and a simple quality check.
- [Call, Form, and Booking Tracking That Matches the Customer Journey](https://vassalmarketing.com/information/measurement-analytics/call-form-and-booking-tracking.md): Track phone taps, successful forms, and online bookings with tested triggers, delivery checks, and clear limits, and handle call-tracking numbers and call recording carefully.
- [Campaign Tagging and Attribution for Small Businesses](https://vassalmarketing.com/information/measurement-analytics/campaign-tagging-and-attribution.md): Build consistent UTM links, test them before launch, read the right GA4 source report, and explain credit for leads without claiming every customer's path is known.
- [Measuring Search Visibility and Customer Demand](https://vassalmarketing.com/information/measurement-analytics/search-visibility-and-demand.md): Read Search Console and Google Business Profile numbers with matching date ranges, useful query groups, and clear limits on what visibility says about customer demand.
- [Measure Lead Quality and Customer Outcomes Beyond Website Activity](https://vassalmarketing.com/information/measurement-analytics/lead-quality-and-customer-outcomes.md): Follow each inquiry through qualification, booking, and completed work with one record per request, the same rules for every channel, and fair comparisons over time.
- [Build a Monthly Marketing Report That Leads to Useful Decisions](https://vassalmarketing.com/information/measurement-analytics/monthly-marketing-reporting.md): Create a short monthly scorecard with clear sources, fair comparisons, counts beside percentages, notes on what changed, an action list, and an optional free dashboard.
- [Why Search Console, GA4, Google Ads, and Business Profile Numbers Differ](https://vassalmarketing.com/information/measurement-analytics/why-platform-numbers-differ.md): Understand why each Google tool reports a different count for the same month, then pick one source per question and check it against your own lead records.

## Answer engine optimization guides

- [What Is Answer Engine Optimization (AEO) for a Local Business?](https://vassalmarketing.com/information/answer-engine-optimization/what-is-answer-engine-optimization.md): A plain explanation of answer engine optimization: how AI assistants build answers, what is the same as SEO, what is new, and where a small business should start.
- [How AI Assistants Choose Which Local Businesses to Recommend](https://vassalmarketing.com/information/answer-engine-optimization/how-ai-assistants-choose-local-businesses.md): Where ChatGPT, Google's AI Overviews and AI Mode, Copilot, Siri, Alexa+, and Perplexity get local business information, and what that means for your listings.
- [Checking and Correcting What AI Assistants Say About Your Business](https://vassalmarketing.com/information/answer-engine-optimization/checking-and-correcting-ai-answers.md): A 20-minute monthly routine to see what ChatGPT, Google's AI features, Copilot, and map apps say about your business, trace wrong facts, and fix them at the source.
- [Writing Website Content That AI Assistants Can Use and Cite](https://vassalmarketing.com/information/answer-engine-optimization/answer-ready-website-content.md): How to write service, cost, and question pages that answer customers directly with first-hand detail AI assistants can quote, without mass pages or tricks.
- [Keeping Your Business Facts Consistent Across AI Sources](https://vassalmarketing.com/information/answer-engine-optimization/consistent-business-facts-across-ai-sources.md): How to keep your name, phone, hours, services, and service area identical across Google, Bing, Apple, Yelp, and your website so AI assistants repeat the right facts.
- [AI Crawlers and Website Access for Local Businesses](https://vassalmarketing.com/information/answer-engine-optimization/ai-crawlers-and-website-access.md): Which AI crawlers to allow, which only train models, how Google's AI settings work, and how to check that your host isn't quietly blocking AI search.
- [How Reviews and Mentions Shape AI Recommendations](https://vassalmarketing.com/information/answer-engine-optimization/reviews-mentions-and-ai-recommendations.md): How genuine reviews, replies, and real mentions on other sites feed AI answers about your business, and which shortcuts break platform rules or federal law.
- [AI Agents, Automated Calls, and Online Bookings](https://vassalmarketing.com/information/answer-engine-optimization/ai-agents-calls-and-bookings.md): How Google's automated calls to businesses work, how AI assistants book through partner platforms, and how to prepare your settings and staff for both.
- [Measuring AI Search Traffic in GA4, Search Console, and Bing](https://vassalmarketing.com/information/answer-engine-optimization/measuring-ai-search-traffic.md): How to see visits from ChatGPT and other assistants in GA4, read Google's and Bing's AI reports, ask customers how they found you, and report honestly each month.
- [AEO Myths and How to Judge AI Search Vendor Claims](https://vassalmarketing.com/information/answer-engine-optimization/aeo-myths-and-vendor-claims.md): Common answer engine optimization myths, what Google and Bing actually say, questions to ask any AEO or GEO vendor, and the FTC rules on AI claims.

## Google Business Profile management guides

- [Google Business Profile Ownership, Access, and Verification](https://vassalmarketing.com/information/google-business-profile/ownership-and-access.md): Keep your business in control of its profile: individual logins, the right roles, secure verification, written consent, and a clean handoff when a provider leaves.
- [Google Business Profile Accuracy, Eligibility, and Business Information](https://vassalmarketing.com/information/google-business-profile/profile-accuracy.md): Keep an eligible profile with your real business name, an honest location or service area, specific categories, current hours, and working links.
- [Google Business Profile Reviews and Responsible Responses](https://vassalmarketing.com/information/google-business-profile/reviews-and-responses.md): Ask every customer for a review the same way, reply carefully and privately where needed, learn from feedback, and report only reviews that break Google's rules.
- [Google Business Profile Photos, Posts, and Customer Actions](https://vassalmarketing.com/information/google-business-profile/photos-posts-and-customer-actions.md): Post honest, current photos and updates, know what Google controls about display, and test the call, booking, directions, and website buttons like a customer would.
- [Google Business Profile Monitoring, Measurement, and Recovery](https://vassalmarketing.com/information/google-business-profile/monitoring-and-measurement.md): Check your profile on a schedule, read performance numbers carefully, and fix the problem before appealing a suspension or restriction.
- [Google Business Profile Suspensions, Reinstatement, and Spam Reporting](https://vassalmarketing.com/information/google-business-profile/suspensions-reinstatement-and-spam.md): Understand why profiles get suspended, how to appeal with the right proof, why a duplicate profile makes things worse, and how to report fake or keyword-stuffed competitor listings.
- [Service-Area, Practitioner, and Multi-Location Google Business Profiles](https://vassalmarketing.com/information/google-business-profile/service-area-practitioner-and-multi-location-profiles.md): Set up the right kind of profile if you work from home, are an individual professional like a lawyer or agent, or run more than one location.

## Modern SEO guides

- [SEO Fundamentals and How Rankings Work](https://vassalmarketing.com/information/seo-fundamentals.md): Understand search intent, relevance, usefulness, and trust, and how they work together to decide which pages appear in search.
- [Technical SEO and Website Health](https://vassalmarketing.com/information/technical-seo.md): Make sure search engines can crawl and index your important pages, and that those pages load quickly and work well on phones.
- [Content Strategy and Topical Coverage](https://vassalmarketing.com/information/content-strategy.md): Write service pages and helpful articles that answer real customer questions with your own experience, instead of publishing many thin pages.
- [Local SEO Beyond Your Google Profile](https://vassalmarketing.com/information/local-seo.md): Strengthen the local signals outside your Google Business Profile: your website, directory listings, Bing Places, Apple Maps, Yelp, and local links.
- [Authority, Links, Reviews, and Reputation](https://vassalmarketing.com/information/authority-reputation.md): Earn real mentions, relevant links, honest reviews, and recognizable expertise, and avoid paid link schemes that can backfire.
- [SEO Measurement and Search Console](https://vassalmarketing.com/information/seo-measurement.md): Know what to track for SEO: indexing, search impressions, clicks, local actions, qualified leads, and booked work, rather than one ranking.
- [Keyword Research and Search-Intent Mapping](https://vassalmarketing.com/information/keyword-research.md): Turn customer language and search data into a short list of pages worth building, without chasing search volume alone.
- [On-Page SEO for Clear, Useful Pages](https://vassalmarketing.com/information/on-page-seo.md): Write titles, meta descriptions, headings, and page copy that make each page's purpose obvious to searchers and search engines.
- [Service Pages That Explain and Differentiate](https://vassalmarketing.com/information/service-pages.md): Build service pages around real offers: what's included, how the work happens, proof, price context, and how to book.
- [Location and Service-Area SEO Without Doorway Pages](https://vassalmarketing.com/information/location-service-area-seo.md): Build website location and city pages that reflect where you really work, without copy-paste doorway pages.
- [Internal Linking and Crawlable Site Architecture](https://vassalmarketing.com/information/internal-linking.md): Link your own pages together so people and search engines can find your most important pages and understand how they relate.
- [SEO Audits That Produce Prioritized Work](https://vassalmarketing.com/information/seo-audits.md): Check technical health, content, search visibility, local listings, and tracking, then turn the findings into a short, ordered fix list.
- [Image and Video SEO for Discovery and Accessibility](https://vassalmarketing.com/information/image-video-seo.md): Publish original, fast-loading, accessible photos and video with clear descriptions and nearby context.
- [SEO-Safe Website Migrations and Redesigns](https://vassalmarketing.com/information/seo-migrations.md): Protect your search visibility through a redesign, platform move, or domain change with a page list, redirect map, testing, and monitoring.
- [SEO and Conversion Experience](https://vassalmarketing.com/information/seo-conversion.md): Turn search visitors into calls, bookings, and quote requests with clear, trustworthy next steps on every landing page.
- [SEO and Google Ads: Different Roles, Shared Evidence](https://vassalmarketing.com/information/seo-vs-google-ads.md): Decide how to use organic search and Google Ads together based on timing, cost, control, and the searches each handles best.
- [SEO Timelines, Expectations, and Momentum](https://vassalmarketing.com/information/seo-timelines.md): What to expect in the first six months of SEO work, and when it's fair to judge whether a change worked.
- [Organic Traffic Drop Diagnosis and Recovery](https://vassalmarketing.com/information/traffic-drop-recovery.md): Work out what actually fell and why—tracking, AI Overviews, demand, indexing, site changes, or a Google update—before changing anything.
- [AI Overviews, AI Mode, and AI Search Assistants](https://vassalmarketing.com/information/ai-search-and-ai-overviews.md): What AI Overviews and AI Mode are, how they affect clicks, how they appear in Search Console, and what a small business can realistically do.
- [Structured Data for Local Businesses](https://vassalmarketing.com/information/structured-data-for-local-businesses.md): Use LocalBusiness and Organization markup to describe your name, address, phone, and hours accurately, and skip markup that no longer does anything.

## Checklists, templates, and glossary

- [Small-Business Marketing Glossary](https://vassalmarketing.com/information/resources/seo-glossary.md): Plain-English definitions for the SEO, local listing, website, review, Google Ads, and analytics terms that show up in proposals and reports.
- [SEO Audit Checklist](https://vassalmarketing.com/information/resources/seo-audit-checklist.md): A step-by-step checklist for reviewing your website's search health, page quality, mobile experience, and tracking, without relying on a single tool score.
- [High-Quality Service Page Checklist](https://vassalmarketing.com/information/resources/service-page-checklist.md): Plan, write, check, and improve a service page that answers real customer questions without keyword stuffing.
- [Local SEO Checklist](https://vassalmarketing.com/information/resources/local-seo-checklist.md): A practical checklist for your business facts, location pages, listings beyond Google, reviews, and a monthly local check.
- [Google Business Profile Checklist](https://vassalmarketing.com/information/resources/google-business-profile-checklist.md): Set up, verify, maintain, and measure your Google Business Profile with accurate information and safe ownership.
- [SEO Website Migration Checklist](https://vassalmarketing.com/information/resources/website-migration-checklist.md): Protect search visibility, tracking, and customer paths before, during, and after a redesign or domain move.
- [Monthly SEO Reporting Template](https://vassalmarketing.com/information/resources/monthly-seo-reporting-template.md): A one-page monthly template that connects search visibility, completed work, and qualified leads to next month's decisions.
- [Questions to Ask Before Hiring an SEO](https://vassalmarketing.com/information/resources/questions-before-hiring-seo.md): Interview questions for comparing SEO providers on strategy, methods, access, reporting, pricing, and how you leave.
- [SEO Myths: A Practical Reality Check](https://vassalmarketing.com/information/resources/seo-myths.md): Common claims about rankings, content, links, technical scores, and AI search, compared with what Google actually says.
- [How to Evaluate an SEO Proposal](https://vassalmarketing.com/information/resources/evaluate-seo-proposal.md): A simple scoring sheet for comparing SEO proposals on diagnosis, deliverables, methods, reporting, ownership, cost, and risk.
- [Google Search Console Beginner's Guide](https://vassalmarketing.com/information/resources/search-console-beginners-guide.md): Set up Search Console, read its main reports, check individual pages, and turn what you find into a short monthly to-do list.
- [Marketing Account Ownership Inventory](https://vassalmarketing.com/information/resources/marketing-account-ownership-inventory.md): List every account your marketing depends on, who owns it, who has access, whether multi-factor authentication is on, and how to recover it.
- [Agency Offboarding Checklist](https://vassalmarketing.com/information/resources/agency-offboarding-checklist.md): Leave a marketing agency, freelancer, or web provider without losing accounts, files, tracking, or phone numbers.
- [Review Request Templates](https://vassalmarketing.com/information/resources/review-request-templates.md): Sample email and text messages for asking every customer for an honest review, with wording to avoid.
- [Google Ads Readiness Checklist](https://vassalmarketing.com/information/resources/google-ads-readiness-checklist.md): Check your business, accounts, landing pages, and tracking before you spend money on Google Ads.
- [Monthly Owner Maintenance Checklist](https://vassalmarketing.com/information/resources/monthly-owner-maintenance-checklist.md): A 30-minute monthly routine across your website, Google profile, reviews, analytics, and ads.
- [Lead Tracking Sheet](https://vassalmarketing.com/information/resources/lead-tracking-sheet.md): A simple spreadsheet for recording every lead, where it came from, whether it was qualified, and whether it booked, plus how to review it monthly.

## Industry marketing playbooks

- [Marketing Playbook for Contractors](https://vassalmarketing.com/information/industries/contractors.md): A local marketing playbook for contractors: website pages, Google Business Profile, reviews, ads, and seasonal demand for planned and urgent work.
- [Marketing Playbook for Plumbers](https://vassalmarketing.com/information/industries/plumbers.md): A local marketing playbook for plumbers: emergency and planned-work pages, Google Business Profile, reviews, ads, and seasonal demand.
- [Marketing Playbook for Electricians](https://vassalmarketing.com/information/industries/electricians.md): A local marketing playbook for electricians: safety-first pages, upgrade projects, Google Business Profile, reviews, ads, and licensing.
- [Marketing Playbook for Auto Repair Shops](https://vassalmarketing.com/information/industries/auto-repair.md): A local marketing playbook for auto repair shops: symptom and service pages, Google Business Profile, reviews, ads, and seasonal demand.
- [Marketing Playbook for Salons and Barbershops](https://vassalmarketing.com/information/industries/salons-barbers.md): A local marketing playbook for salons and barbershops: service menus, portfolios, booking links, Google Business Profile, reviews, and ads.
- [Marketing Playbook for Restaurants](https://vassalmarketing.com/information/industries/restaurants.md): A local marketing playbook for restaurants: current menus, hours, reservations and ordering, Google Business Profile, reviews, and ads.
- [Marketing Playbook for Dry Cleaners and Tailors](https://vassalmarketing.com/information/industries/cleaners-tailors.md): A local marketing playbook for dry cleaners, alteration shops, and tailors: service pages, Google Business Profile, reviews, ads, and seasonal demand.
- [Marketing Playbook for Real Estate Professionals](https://vassalmarketing.com/information/industries/real-estate.md): A local marketing playbook for real estate agents and brokerages: buyer and seller pages, Google Business Profile, reviews, ads, and advertising rules.
- [Marketing Playbook for Professional Service Firms](https://vassalmarketing.com/information/industries/professional-services.md): A local marketing playbook for law, accounting, and advisory firms: practice pages, Google Business Profile, reviews, ads, and professional advertising rules.
- [Marketing Playbook for HVAC Companies](https://vassalmarketing.com/information/industries/hvac.md): A local marketing playbook for heating and air conditioning companies: emergency and replacement pages, maintenance plans, Google Business Profile, reviews, ads, and seasonal demand.
- [Marketing Playbook for Roofing Contractors](https://vassalmarketing.com/information/industries/roofing.md): A local marketing playbook for roofing contractors: storm and replacement pages, licensing and insurance proof, Google Business Profile, reviews, ads, and trust.
- [Marketing Playbook for Dental Practices](https://vassalmarketing.com/information/industries/dental-practices.md): A local marketing playbook for dental practices: service and new-patient pages, Google Business Profile, HIPAA-safe review replies, ads, and demand patterns.
- [Marketing Playbook for Landscaping Companies](https://vassalmarketing.com/information/industries/landscaping.md): A local marketing playbook for landscaping and lawn care companies: service areas, recurring maintenance, design projects, Google Business Profile, reviews, ads, and licensing.

## Plans

- [Local Presence](https://vassalmarketing.com/plans/local-presence.md): $595 per month. Keep the website and essential Google presence accurate, active, trustworthy, and measurable after launch.
- [Local Growth](https://vassalmarketing.com/plans/local-growth.md): $1,095 per month. Connect website stewardship, local search growth, useful content, reviews, and conversion improvement in one focused monthly program.
- [Local Authority](https://vassalmarketing.com/plans/local-authority.md): $1,695 per month. Build sustained organic visibility around profitable services, trusted expertise, real projects, and carefully selected local opportunities.
- [Lead Engine](https://vassalmarketing.com/plans/lead-engine.md): $2,495 per month + media. Pair the Local Authority program with active paid-search management, landing-page improvement, and qualified-lead reporting.

## Policies

- [Privacy](https://vassalmarketing.com/privacy.md)
- [Website terms](https://vassalmarketing.com/terms.md)

## Complete corpus

- [All public pages in one Markdown file](https://vassalmarketing.com/llms-full.txt)

All public Markdown paths in this index: 138. Private unaffiliated prospect previews and the unlisted showcase are intentionally excluded.