# Website and Local Marketing Plans

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> Transparent monthly plans plus separate website launches starting at $3,000.

Canonical: https://vassalmarketing.com/plans/

Plans are designed as progressive operating systems. Higher levels add depth instead of replacing the foundation.

## Local Presence — $595 per month

Reliable stewardship for the website, Google presence, reviews, and essential reporting.

- Managed website care + 45 minutes of minor updates
- Google Business Profile optimization and management + 2 posts
- Light review-request system and response support
- Analytics, Search Console, conversion, and local visibility monitoring
- Business listing accuracy & monitoring
- Monthly action scorecard

[Read the full Local Presence scope](https://vassalmarketing.com/plans/local-presence.md)

## Local Growth — $1,095 per month

The practical growth program for businesses ready to improve local visibility and conversion.

- Everything in Local Presence
- Four Google profile posts
- Review generation and reputation management
- One substantial content asset
- Local SEO optimization and citation management
- Monthly strategy call

[Read the full Local Growth scope](https://vassalmarketing.com/plans/local-growth.md)

## Local Authority — $1,695 per month

A deeper organic program for profitable services, projects, and carefully chosen service areas.

- Everything in Local Growth
- Two substantial content assets
- Technical SEO and conversion optimization
- Competitor and content-gap review
- Local authority and link development
- Service and location expansion

[Read the full Local Authority scope](https://vassalmarketing.com/plans/local-authority.md)

## Lead Engine — $2,495 per month + media

Organic growth plus active paid-search management for qualified, capacity-ready businesses.

- Everything in Local Authority
- One primary Google Ads campaign with up to $5,000 monthly ad spend
- Conversion landing page
- Call, form, and lead-source attribution
- Lead response workflow
- Qualified-lead and booked-job reporting

[Read the full Lead Engine scope](https://vassalmarketing.com/plans/lead-engine.md)

## Website Launch — starting at $3,000

A Website Launch is a separate one-time project, not part of a monthly retainer.

- Strategy, discovery, and 5–8 pages in the agreed content architecture.
- Custom mobile-first design with lead forms and direct customer actions.
- GA4, Search Console, baseline technical SEO, appropriate local schema, and conversion tracking.
- Client-controlled domain, website account, analytics, and approved assets.
- Large migrations, advanced integrations, premium software, photography, video, e-commerce, and custom applications are quoted separately.

[Read the Website Launches service page](https://vassalmarketing.com/services/website-launches.md).

## Important boundaries

- Base monthly pricing covers one physical location. Additional locations are quoted separately.
- Lead Engine includes one client-owned Google Ads account, one primary campaign or related service group, and management of up to $5,000 per month in ad spend. Above $5,000 per month requires custom pricing.
- Ad spend is separate and paid directly by the client.
- Website launches and substantial new builds are separate projects.
- Premium software, call tracking, messaging, CRM, photography, video production, printing, and third-party fees are separate when needed.
- Accounts, domains, profiles, and analytics remain client-owned.
- No guaranteed rankings, leads, or revenue. Booked work is reported only when reliable outcome data is available.