# Lead Engine

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> Lead Engine at $2,495 per month + media. Pair the Local Authority program with active paid-search management, landing-page improvement, and qualified-lead reporting.

Canonical: https://vassalmarketing.com/plans/lead-engine/

## Price

**$2,495 per month + media**

## Plan at a glance

### Foundation: Authority included

Organic content, technical SEO, reputation, and strategy remain active.

### Paid search: 1 campaign

One primary Google Ads campaign with up to $5,000 in monthly ad spend actively managed.

### Conversion: 1 landing page

One dedicated conversion landing page at launch, followed by testing.

### Attribution: Lead quality

Qualified-lead, booked-job, call, form, and campaign reporting.

## Who it is for

- Businesses where one or several qualified jobs can justify the investment
- Owners who know which services generate healthy gross profit
- Teams with capacity and a reliable lead-response process
- Businesses prepared to fund advertising in addition to management

## What is included

### Everything in Local Authority

Website stewardship, local SEO, two monthly content assets, reputation activity, technical work, and strategy remain active.

- Website and Google presence management
- Content and authority development
- Technical SEO roadmap
- Review and reputation workflow
- Monthly strategy and business-action reporting

### Paid acquisition

One focused Google Ads search program is managed around owner-confirmed profitable services and up to $5,000 per month in Google Ads spend.

- One client-owned Google Ads account
- One primary campaign or related core service campaign group
- Keyword, search-term, and negative-keyword management
- Geographic, schedule, device, bid, and budget optimization
- Ongoing ad-copy testing
- Monthly lead-quality review

### Conversion, attribution, and response

Paid traffic receives a deliberate path, a lead-response workflow, and reporting that distinguishes activity from qualified opportunity.

- One dedicated conversion landing page at launch
- Landing-page and call-to-action testing
- Call, form, booking, and campaign tracking where applicable
- Lead notifications and instant acknowledgment where supported
- Missed-call text-back where supported and separately approved
- Qualified-lead and booked-job reporting

## How the month works

### Week 1: Economics and search terms

Review lead quality, booked work, search terms, budget use, and the organic priorities supporting the campaign.

### Week 2: Campaign and landing-page tests

Optimize targeting, bids, exclusions, ad copy, and the campaign landing-page experience.

### Week 3: Organic authority work

Publish the planned authority content and complete technical or reputation work supporting the broader customer journey.

### Week 4: Qualified-lead review

Report management fee, ad spend, qualified leads, cost per qualified lead, and booked work, then adjust the next month's plan.

## What the client provides

- Average job value, gross-profit context, and service priorities
- A separately approved advertising budget
- Fast, consistent follow-up with inquiries
- Feedback identifying qualified leads and booked work
- Accurate capacity, availability, and geographic boundaries

## What is not included

- Advertising spend paid to Google or other platforms
- Ad spend above $5,000 per month without custom pricing
- Additional ad platforms or multiple major campaigns unless quoted
- Large-scale creative production or video advertising
- Complex CRM implementation
- Major new landing-page families or application development
- Guaranteed lead volume, acquisition cost, or revenue

## Plan notes

- Advertising spend is separate and paid directly by the client.
- Lead Engine includes management of up to $5,000 per month in Google Ads spend. Above $5,000 per month requires custom pricing based on campaign scope and management load.
- Base pricing covers one physical location, one Google Ads account, and one primary campaign or related core service campaign group; additional locations, accounts, platforms, or major campaigns are quoted separately.
- Initial campaign build, premium call tracking, messaging, CRM, and substantial new landing pages may require separate setup or software fees.
- Lead Engine is offered only after customer economics, capacity, close rate, and follow-up readiness are discussed.

## Next step

[Contact Vassal Marketing about Lead Engine](https://vassalmarketing.com/contact.md).