# Paid Search > Focused Google Ads management, landing-page improvement, conversion tracking, and qualified-lead reporting for local businesses. Canonical: https://vassalmarketing.com/services/paid-search/ Paid search can put a business in front of high-intent customers quickly, but only when the economics, targeting, landing page, tracking, capacity, and lead follow-up process work together. ## What this work should improve - Campaigns centered on owner-confirmed profitable services - Cleaner targeting and reduced irrelevant traffic - A deliberate landing-page path - Reporting tied to qualified leads and booked work—not clicks alone ## Scope ### Campaign management Actively manage one focused search program rather than setting it and forgetting it. - One client-owned Google Ads account - One primary campaign or related core service campaign group - Management of up to $5,000 per month in Google Ads spend - Keyword, search-term, and negative-keyword review - Bid, budget, location, schedule, and device optimization ### Conversion path Give paid visitors a page and next step that match the search and service intent. - Dedicated landing page at launch - Ad-copy and call-to-action testing - Mobile conversion review - Campaign-related website updates within scope ### Attribution and lead quality Separate activity from useful business opportunity as far as owner feedback allows. - Call, form, booking, and campaign tracking where applicable - Monthly lead-quality review - Cost-per-qualified-lead reporting - Booked-work feedback loop ## How the work moves ### 01. Qualify the economics Confirm profitable services, job value, close rate, capacity, geography, response process, and total acquisition budget. ### 02. Build the campaign and tracking Create the initial structure, landing page, conversion events, exclusions, and owner-approved ads. ### 03. Optimize active demand Review search terms, lead quality, bids, budgets, ads, devices, schedules, and landing-page behavior. ### 04. Report qualified outcomes Review ad spend, qualified inquiries, acquisition cost, booked work, and the next test worth funding. ## Questions business owners ask ### Is advertising spend included in the management fee? No. Media spend is separate and paid directly by the client to the advertising platform. Lead Engine includes management of up to $5,000 per month in Google Ads spend; higher spend or broader campaign scope requires custom pricing. ### Can Vassal guarantee a certain number of leads? No. Results depend on demand, competition, budget, offer, website experience, pricing, response speed, capacity, and sales follow-up. ### Which businesses are ready for paid search? A strong candidate understands its profitable services, can respond quickly, has capacity for new work, and can fund media spend in addition to management. ### How do you judge campaign quality? Clicks and impressions are supporting metrics. The primary review focuses on qualified inquiries, cost per qualified lead, booked work, and owner-reported lead quality. ## Next step [Compare monthly plans](https://vassalmarketing.com/plans.md) or [contact Vassal Marketing](https://vassalmarketing.com/contact.md).