Strategy and structure
Define the customer journey and content plan before design begins.
- Discovery and goal setting
- 5–8 agreed core pages
- Service and navigation architecture
- Owner-approved content brief
A client-owned foundation
Website Launches
Conversion-ready website launches should create assets businesses control—not templates they rent indefinitely. Vassal builds focused, mobile-first sites around verified services, useful customer decisions, measurable actions, and a clear handoff into ongoing stewardship.
Discuss this serviceWhat this work should improve
Useful outcomes before vanity metrics.
- A custom 5–8 page website organized around real services
- Clear call, quote, booking, directions, and contact paths
- A measurable technical and local-search foundation
- Client-controlled domain, analytics, profiles, and approved assets
Scope
What the service brings together.
Design and build
Create a distinctive, responsive site rather than assembling unsupported claims into a generic template.
- Custom mobile-first design
- Accessible content structure
- Lead forms and direct contact actions
- Performance-conscious implementation
Launch foundation
Connect the systems needed to operate and measure the site after launch.
- GA4 and Search Console setup
- Baseline technical SEO and appropriate local schema
- Call, form, booking, and conversion tracking where applicable
- Launch QA and client-owned account handoff
How the work moves
A clear path from inputs to improvement.
- 01
Discover
Confirm goals, profitable services, verified facts, required pages, customer actions, access, and approvals.
- 02
Design
Build the information architecture and visual direction around how customers understand and choose the business.
- 03
Build and verify
Implement the approved site and test content, accessibility, mobile behavior, performance, forms, and measurement.
- 04
Launch and steward
Publish to client-controlled infrastructure, document access, and move into the appropriate monthly care plan.
Questions business owners ask
Clear answers before the work begins.
What does a website launch cost?
A focused 5–8 page website launch starts at $3,000. Final pricing depends on content, integrations, migration needs, functionality, and the condition of existing assets.
Is monthly marketing included?
No. The launch is a separate project. Website stewardship, local SEO, content, reputation, lead follow-up, and paid advertising are provided through an appropriate monthly plan or separately scoped work.
Who owns the finished website?
The client retains control of the official domain, hosting or platform account, analytics, business profiles, and approved site assets. Any third-party licensing or platform limits are documented.
Are copy, photography, and complex integrations included?
The proposal defines exactly what is included. Large content migrations, professional media, premium software, e-commerce, custom applications, and complex CRM or booking integrations are quoted separately.
Start with a defined project