How often should we run an SEO audit?

Run a focused check after a redesign, migration, or big template change, and a broader review every six to twelve months. Sites that change often need more frequent checks.

Is a high audit-tool score enough?

No. Tool scores can point to patterns, but they do not know your priorities, customers, or which warnings are false alarms.

Should every audit issue be fixed?

No. Confirm each issue is real, estimate how many pages and customers it affects, and compare it with other work. Some warnings do not matter for your site.

SEO Audit Checklist

Can Google find your pages?

Make sure your important pages can be found and that old or duplicate pages are handled on purpose.

Verify your website in Google Search Console.Either · Once
Open the Pages report and list important pages that are not indexed.Provider · Quarterly
Check that robots.txt does not block important pages.Provider · Quarterly
Check that important pages load normally (a 200 status), not a redirect or error.Provider · Quarterly
Confirm your XML sitemap lists only live pages you want in search.Provider · Quarterly
Crawl the site to find broken links and chains of redirects.Provider · Quarterly
Confirm the main text and links appear on the page Google sees, not only after scripts run.Provider · Once

Does each page do one clear job?

Each important page should answer one customer need with accurate details.

List your main services and locations, and give each one a single page.Either · Once
Merge pages that cover the same service twice.Provider · Once
Flag thin pages that have no real examples, process details, or next step.Provider · Once
Give every important page a unique title and one clear main heading.Provider · Once
Check prices, credentials, and claims with the owner before publishing.Owner · When something changes
Check that structured data only describes what the page visibly shows.Provider · Quarterly

Mobile experience and trust

Walk through the site the way a customer on a phone would, then check the details people use to judge you.

Fill in your contact form on a phone and confirm the message arrives.Owner · Quarterly
Check for pop-ups that cover the page on mobile.Either · Quarterly
Check Core Web Vitals in Search Console for slow page types.Provider · Quarterly
Confirm HTTPS works on every page with no security warnings.Provider · Quarterly
Confirm who renews the domain and SSL/TLS certificate, and when.Owner · Once
Check your top listings and review sites for wrong details.Either · Quarterly

Turn findings into a plan

An audit is only useful if each finding has a fix, an owner, and a date to check it again.

Record a starting point: indexed pages, clicks, and leads by page.Provider · Once
For each problem, note the page, the fix, who owns it, and how you will confirm it worked.Provider · Once
Mark third-party scores and traffic estimates as estimates, not Google data.Provider · Once
Fix blockers on important pages before minor wording changes.Provider · Once
Schedule the work in 30-, 60-, and 90-day batches.Either · Once
Recheck each fix on the live site and write down the date.Provider · When something changes

SEO Audit Checklist

See the work in context.

Can Google find your pages?

Does each page do one clear job?

Mobile experience and trust

Turn findings into a plan

Can Google find your pages?

Does each page do one clear job?

Mobile experience and trust

Turn findings into a plan

How to use this resource.

Verify against current sources.

Read the reasoning behind this resource.

Turn the checklist into focused monthly work.

SEO Audit Checklist

Can Google find your pages?

Does each page do one clear job?

Mobile experience and trust

Turn findings into a plan

Reporting template

Migration checklist

Service page checklist

Turn the checklist into focused monthly work.