All plans

Organic growth plus paid acquisition

Lead Engine

$2,495per month + media

Pair the Local Authority program with active paid-search management, landing-page improvement, and qualified-lead reporting.

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Plan at a glance

The core plan deliverables.

FoundationAuthority included

Organic content, technical SEO, reputation, and strategy remain active.

Paid search1 campaign

One primary Google Ads campaign with up to $5,000 in monthly ad spend actively managed.

Conversion1 landing page

One dedicated conversion landing page at launch, followed by testing.

AttributionLead quality

Qualified-lead, booked-job, call, form, and campaign reporting.

Who it is for

A strong fit when…

  • Businesses where one or several qualified jobs can justify the investment
  • Owners who know which services generate healthy gross profit
  • Teams with capacity and a reliable lead-response process
  • Businesses prepared to fund advertising in addition to management

What is included

The complete monthly scope.

01

Everything in Local Authority

Website stewardship, local SEO, two monthly content assets, reputation activity, technical work, and strategy remain active.

  • Website and Google presence management
  • Content and authority development
  • Technical SEO roadmap
  • Review and reputation workflow
  • Monthly strategy and business-action reporting
02

Paid acquisition

One focused Google Ads search program is managed around owner-confirmed profitable services and up to $5,000 per month in Google Ads spend.

  • One client-owned Google Ads account
  • One primary campaign or related core service campaign group
  • Keyword, search-term, and negative-keyword management
  • Geographic, schedule, device, bid, and budget optimization
  • Ongoing ad-copy testing
  • Monthly lead-quality review
03

Conversion, attribution, and response

Paid traffic receives a deliberate path, a lead-response workflow, and reporting that distinguishes activity from qualified opportunity.

  • One dedicated conversion landing page at launch
  • Landing-page and call-to-action testing
  • Call, form, booking, and campaign tracking where applicable
  • Lead notifications and instant acknowledgment where supported
  • Missed-call text-back where supported and separately approved
  • Qualified-lead and booked-job reporting

How the month works

A visible rhythm—not a vague retainer.

  1. Week 1

    Economics and search terms

    Review lead quality, booked work, search terms, budget use, and the organic priorities supporting the campaign.

  2. Week 2

    Campaign and landing-page tests

    Optimize targeting, bids, exclusions, ad copy, and the campaign landing-page experience.

  3. Week 3

    Organic authority work

    Publish the planned authority content and complete technical or reputation work supporting the broader customer journey.

  4. Week 4

    Qualified-lead review

    Report management fee, ad spend, qualified leads, cost per qualified lead, and booked work, then adjust the next month's plan.

What the client provides

Good work needs timely inputs.

  • Average job value, gross-profit context, and service priorities
  • A separately approved advertising budget
  • Fast, consistent follow-up with inquiries
  • Feedback identifying qualified leads and booked work
  • Accurate capacity, availability, and geographic boundaries

What is not included

Clear boundaries protect the plan.

  • Advertising spend paid to Google or other platforms
  • Ad spend above $5,000 per month without custom pricing
  • Additional ad platforms or multiple major campaigns unless quoted
  • Large-scale creative production or video advertising
  • Complex CRM implementation
  • Major new landing-page families or application development
  • Guaranteed lead volume, acquisition cost, or revenue

Plan notes

Before work begins.

  • Advertising spend is separate and paid directly by the client.
  • Lead Engine includes management of up to $5,000 per month in Google Ads spend. Above $5,000 per month requires custom pricing based on campaign scope and management load.
  • Base pricing covers one physical location, one Google Ads account, and one primary campaign or related core service campaign group; additional locations, accounts, platforms, or major campaigns are quoted separately.
  • Initial campaign build, premium call tracking, messaging, CRM, and substantial new landing pages may require separate setup or software fees.
  • Lead Engine is offered only after customer economics, capacity, close rate, and follow-up readiness are discussed.

Considering Lead Engine?

Start with the business, the opportunity, and the next practical step.

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