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The practical growth program

Local Growth

$1,095per month

Connect website stewardship, local search growth, useful content, reviews, and conversion improvement in one focused monthly program.

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Plan at a glance

The core plan deliverables.

FoundationPresence included

Website care, reputation support, tracking, and reporting continue.

Google profile4 posts

Four owner-approved Google Business Profile posts each month.

Content1 asset

One substantial content asset created and published each month.

Strategy30 minutes

A focused monthly strategy call plus a next-month roadmap.

Who it is for

A strong fit when…

  • Active local service businesses ready to improve visibility
  • Owners with a profitable service or customer opportunity to grow
  • Businesses able to review and approve one substantial content asset monthly
  • Teams that want a strategy conversation, not just a maintenance report

What is included

The complete monthly scope.

01

Everything in Local Presence

Website stewardship, profile management, the light review-request workflow, tracking, and reporting remain the foundation.

  • Managed website care
  • Four Google profile posts instead of two
  • Review generation and reputation management
  • Monthly action scorecard
  • Quarterly conversion review
02

Local SEO optimization and citation management

The website and Google presence improve through active work around verified services, customer questions, and local search opportunities.

  • Keyword and service-opportunity research
  • One substantial service page, location page, case study, FAQ resource, or useful article monthly
  • On-page optimization and service-page improvements
  • Internal linking
  • Citation cleanup and ongoing citation management after the onboarding audit
  • Local keyword and conversion tracking
03

Monthly strategy

The work is reviewed with the owner and adjusted around practical business priorities.

  • 30-minute monthly strategy call
  • Content and priority approval
  • Quarterly landing-page or call-to-action test
  • Customer-action review
  • Next-month roadmap

How the month works

A visible rhythm—not a vague retainer.

  1. Week 1

    Review and prioritize

    Review last month's customer actions, confirm the service or question to address, and collect owner-approved facts.

  2. Week 2

    Create and optimize

    Develop the monthly content asset and complete targeted on-page or local-search improvements.

  3. Week 3

    Publish and distribute

    Publish approved content, support it through Google profile activity, and monitor reviews and local consistency.

  4. Week 4

    Measure and plan

    Deliver the scorecard, hold the strategy call, and set the next month's focused priority.

What the client provides

Good work needs timely inputs.

  • Verified service, location, pricing, and policy information
  • Content approval and subject-matter input
  • Authorized project details and media
  • Feedback on whether calls or inquiries are useful
  • Attendance at the monthly strategy call

What is not included

Clear boundaries protect the plan.

  • Paid advertising or advertising spend
  • Multiple long-form content assets every month
  • Guaranteed backlink placements
  • Daily social posting or community management
  • Major website redesigns or complex integrations
  • Professional photo or video shoots

Plan notes

Before work begins.

  • Local Growth is the recommended starting plan for most active local businesses.
  • Base pricing covers one physical location; additional locations are quoted separately.
  • A separate onboarding fee may apply for analytics, citation work, and account setup.
  • One content asset means one agreed service page, location resource, case study, FAQ resource, or article within the approved brief—not unlimited revisions or an unlimited page family.
  • No guaranteed rankings, reviews, leads, or revenue.

Considering Local Growth?

Start with the business, the opportunity, and the next practical step.

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