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Google Ads management

Paid Search

Paid search can put a business in front of high-intent customers quickly, but only when the economics, targeting, landing page, tracking, capacity, and lead follow-up process work together.

Discuss this service

What this work should improve

Useful outcomes before vanity metrics.

  • Campaigns centered on owner-confirmed profitable services
  • Cleaner targeting and reduced irrelevant traffic
  • A deliberate landing-page path
  • Reporting tied to qualified leads and booked work—not clicks alone

Scope

What the service brings together.

01

Campaign management

Actively manage one focused search program rather than setting it and forgetting it.

  • One client-owned Google Ads account
  • One primary campaign or related core service campaign group
  • Management of up to $5,000 per month in Google Ads spend
  • Keyword, search-term, and negative-keyword review
  • Bid, budget, location, schedule, and device optimization
02

Conversion path

Give paid visitors a page and next step that match the search and service intent.

  • Dedicated landing page at launch
  • Ad-copy and call-to-action testing
  • Mobile conversion review
  • Campaign-related website updates within scope
03

Attribution and lead quality

Separate activity from useful business opportunity as far as owner feedback allows.

  • Call, form, booking, and campaign tracking where applicable
  • Monthly lead-quality review
  • Cost-per-qualified-lead reporting
  • Booked-work feedback loop

How the work moves

A clear path from inputs to improvement.

  1. 01

    Qualify the economics

    Confirm profitable services, job value, close rate, capacity, geography, response process, and total acquisition budget.

  2. 02

    Build the campaign and tracking

    Create the initial structure, landing page, conversion events, exclusions, and owner-approved ads.

  3. 03

    Optimize active demand

    Review search terms, lead quality, bids, budgets, ads, devices, schedules, and landing-page behavior.

  4. 04

    Report qualified outcomes

    Review ad spend, qualified inquiries, acquisition cost, booked work, and the next test worth funding.

Questions business owners ask

Clear answers before the work begins.

Is advertising spend included in the management fee?

No. Media spend is separate and paid directly by the client to the advertising platform. Lead Engine includes management of up to $5,000 per month in Google Ads spend; higher spend or broader campaign scope requires custom pricing.

Can Vassal guarantee a certain number of leads?

No. Results depend on demand, competition, budget, offer, website experience, pricing, response speed, capacity, and sales follow-up.

Which businesses are ready for paid search?

A strong candidate understands its profitable services, can respond quickly, has capacity for new work, and can fund media spend in addition to management.

How do you judge campaign quality?

Clicks and impressions are supporting metrics. The primary review focuses on qualified inquiries, cost per qualified lead, booked work, and owner-reported lead quality.

Explore the monthly scope

See which plan includes the right depth of this work.

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